September 16, 2009
Today’s data center is going through a constant state of flux in an attempt to keep up with current demands. The data landscape grows exponentially, and with that growth comes the need to expand current storage and data center infrastructures. This expansion is a fact businesses in every vertical have come to accept, but it comes with a price.
The Data Landscape
Four billion dollars is spent every year on data center energy consumption and this number will only continue to climb. The type of data growth is also a contributing cost factor; mission critical data is growing in the enterprise environment. This means companies are buying more expensive energy hungry equipment to provide needed fast access and redundancy at both the server and storage level.
Businesses may have accepted that they will have to make necessary accommodations for data growth, but what some have not considered is that this growth has limits. Power is not an infinite resource; in fact, industry experts predict that 96 percent of data centers will not have enough power by 2011.
In a landscape this progressive and complex it is easy to see how a movement like green IT can run rampant. Consumers are bombarded from every angle with green claims. Some green products legitimately lessen data center impact and others greenwash less than environmentally friendly technologies.
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Tags: Datacentre Storage, green datacentre, green it, green technology, Greenwashing, Tomson Reuters
