Is the Canadian Federal Government doing enough to create taxation incentives for SMBs to help them take advantage of green innovation?
Total Voters: 3
Marketing green products and services can seem like a simple quick-fix way to reach new customers and grow your business.
However many businesses damage their brands instead of building them when their marketing strategies aren’t positioned properly.
A lot of money can…
August 13, 2009 by Tal Rahaman
Today I had the pleasure of speaking with Dodie Layton – Executive Director of Green Neighbourhood Homes Inc.
Green Neighbourhood Homes provides LEED qualified green design and quality, experienced green construction of custom energy efficient homes,…
Upcoming Events: 1,000,000 Acts of Green
Date: Sept. 29, 2009 – 10:00 AM – 12:00 PM
Location: The Spoke Club, 600 King Street West, 4th Floor, Toronto
Any marketing or sales campaign that exceeds its target by 70 per cent is worth studying – especially…
Speaking with a number of Marketing and Sales professionals, it seems consumers are saying one thing, but doing something completely different when it comes to purchasing green products and services. Many shoppers think purchasing green products is a good thing…
Employ Traditional Marketing Techniques To Engage Customers & Enhance Status
If IT departments were consumer products, their brand images would rank near the bottom. The stereotypes are all too familiar, personified by Dilbert’s nemesis, “Mordac the Preventer of Information Services”: IT…
Do you want to communicate your company’s commitment to the environment…and build your business responsibly? traffic marketing + design inc. is a sustainably driven communication and graphic design firm specializing in print and website design. We are sales + marketing…
By Bernard Hellen, R.G.D., FSC Xpert
President + Creative Director
traffic marketing + design inc.
www.trafficdesign.ca
Last year Corporate Canada jumped on the green bandwagon, and for good reason. According to a poll by Decima Research, two-thirds of Canadian consumers said that concern for…
When Larry Rudolf became vice-president of marketing at Markham, Ont.-based Strategic Connections Inc. (SCI) last year, he took on a challenge.
A 2006 deal with General Motors Corp. had made SCI North America, with 85 employees, the biggest provider of software…
By: Paul Leishman
Senior Associate
Torque Customer Strategy
It seems like every day another familiar brand claims to have gone green. Companies marketing their green achievements were once a small segment of forward thinking organizations, but have since grown into a…
